With an intrinsic ability to weave together corporate vision, strategic planning, creativity and marketing execution, S/GA DIGITAL produces breakthrough operational results. Applying these skills, we ensure your customers understand who you are, what you do and the specific value that you can deliver.
Our goal is to provide a solid marketing resource for companies looking to compete at a higher level through advanced online strategies. We achieve that goal every day, when we share our best practices and deep capabilities with organizations that want the advantage of a fast-moving marketing partner that truly understands their business.
That advantage is driven by our ability to accurately define, rapidly design and effectively deploy the ideal set of digital components that deliver measurable results for your team, your division, your company or your entire organization. We'd like to share that advantage with you.
Few companies own all the marketing expertise they need - and more work is handled
by fewer executives. Marketing strategies have become more complex and while offline components have not diminished, online choices have exploded.
Today, B2B and B2C companies realize that a knowledgeable outside resource can produce better results in less time, at lower costs.
Key findings from Gartner U.S. Digital Marketing Spending Survey, 2013
One size does not fit all. Our plans and programs are attainable and sustainable because they are designed to work specifically with your team, your budget and your timeline. Every company is unique and our approach to your specific solution is developed in tune with how you run your business.
Websites provide the bearing point for 85% of your corporate marketing projects - the hub for all your online communications and the digital front door to your facility. We design customer portals, info sites, company sites and mini-sites with content and functionality that speaks to your customers and enhances your credibility in the marketplace.
Our mobile app development service extends to all major mobile platforms including: iOS for iPhone, iPod Touch and iPad; Blackberry; Symbian; Android; Windows Phone and webOS for HP and Palm devices. Our process makes submitting to the app markets like iTunes and GooglePlay easy.
Is social media right for your company? We provide an assessment that allows you to see how your customers and competitors are using blogs, Twitter, forums, YouTube, Linked-in and other online networks to drive commerce. Now you can make an informed decision about the level of involvement you really need.
You can tell your content is working when it makes people do something. We write content for your company that is: findable, readable, understandable, actionable and shareable. And we design our visuals to work with the copy and support the utilities that help customers accomplish tasks easily.
Video drives sales. Video is now a higher priority for businesses than Facebook, Twitter and blog integration. Our approach to corporate video creates a measurably higher level of brand awareness and customer engagement along with a forward-looking plan that justifies production costs.
Earlier this year, S/GA worked closely with the SPX Flow Technology Team along with their internal marketing department to produce the plan for a new digital platform for their Lightnin' Products Division sales collateral.
Digital Goal
Plan, build and deploy a cross-device app that would replace printed collateral and allow the entire sales and rep force to sell more effectively by providing a single, comprehensive information resource at their fingertips.
Platform: web browser
Devices: cross-device/tablets/responsive
Development: HTML5, CSS, jQuery
In 2014, S/GA proposed, planned, designed and deployed an online campaign to drive sales of ISOCLIMA insulated line-set for Wales-Darby, a nationally recognized manufacturer's representative. The multi-wave campaign was aimed at HVAC contractors across 11 states. The build included a 5-page mini-site, internal and external list development and an editorial calendar.
Digital Goal
Reach highly relevant end users with messaging that positions the ISOCLIMA brand and drives immediate sales of the product through online couponing while capturing contact information for organic list growth and re-targeting efforts.
View the live site at www.isoclimausa.com
S/GA created original storyboards and final 3-D imagery to bring the Lipton brand story to life in a compelling 5-minute history montage. The North American rep force now has a standardized reference for Lipton brand history and product data - all accessible from their iPAD.
Digital Goal
Leverage the manpower of our Washington, DC-based animation studio to compile archival and live action footage, 3-D animation, voiceover and After Effects titling into a seamless story. Embed code in the player to track sales force adoption.
Our 6-minute multimedia video module for Alexion Pharmaceuticals replaced all printed collateral associated with the aHUS disease state. Concept and storyboards were produced in New York and Cheshire CT with Alexion SME's. All graphics, animatics, 3-D modeling and compositing were produced in Chicago with our dedicated affiliate motion graphics studio.
Digital Goal
Code the finished module to assure play quality across a variety of communication platforms including corporate presentations, rep-driven iPad details and proprietary websites.
McGraw-Hill Higher Education asked S/GA to re-design a multimedia educational aid for undergrad medical students. The module engages students with over 600 video clips, narration segments, text transcripts, animations and patient interviews.
Digital Goal
Design a user-friendly interface tied to the flexible, reliable jwplayer. Code back end to integrate seamlessly with the proprietary McGraw-Hill CONNECT database and conform to ADA standards. Deliver finished module from concept to final QA in 40 days.
Our multi-channel marketing plan for 1st Light Energy SOLAR delivered measurable results in the form of sales leads from a broad range of tactics. The deliberate integration of digital tactics with offline activities over a two-year span, helped position the brand in a very crowded market.
Digital Goal
Advance the digital footprint of the company with site re-design and re-launch, SEO, public relations, and social media campaigns that generated leads to help reach year-end profit goals for financial stakeholders.
Our doors are always open and we love hearing from you. Your satisfaction is very important to our team.
(201) 527-7308
